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BeginnerIntermediateAdvanced2 days (14 h)

Using AI for Marketing and Communication

Speed up content creation, analysis and marketing planning with AI, without losing your voice.

Visual: an ivory ceramic sound horn on a marble plinth sends out golden waves that scatter into a constellation of points.

Price

Choose your level

€2,990.00

Price shown including applicable taxes, as set out in the terms and conditions of sale.

Level
Beginner · Intermediate · Advanced
Estimated duration
2 days (14 h)
Syllabus
4 modules · 12 lessons
Format
Online, at your own pace

What you will learn

  • Use AI for market monitoring, idea generation and audience analysis
  • Write and adapt content that stays true to an editorial line
  • Build an AI-assisted editorial calendar
  • Analyze customer feedback and campaign results
  • Respect transparency, rights and applicable regulations

Overview

AI can help you research ideas, write content, adapt messages and analyze results. Used without method, however, it produces generic content.

This course teaches you to bring AI into every stage of your marketing process while preserving your brand voice and the quality of your messages.

You will work on concrete cases: an editorial calendar, adapting content across channels, analyzing customer feedback and tracking campaigns.

Syllabus

  1. Strategy and monitoring3 lessons
    • AI in the marketing process30 min
    • Monitoring and finding ideas30 min
    • Understanding your audience30 min
  2. Creating content3 lessons
    • Defining and conveying your editorial line30 min
    • Writing for the web and social media30 min
    • Adapting content across several channels30 min
  3. Planning and publishing3 lessons
    • Building an editorial calendar30 min
    • Visuals and short formats30 min
    • AI-assisted email marketing30 min
  4. Analyzing and adjusting3 lessons
    • Analyzing customer feedback30 min
    • Reading campaign results30 min
    • Transparency, rights and regulations30 min

Who is it for?

Marketing and communication managers, community managers, entrepreneurs and freelancers.

Prerequisites

Knowledge of the basics of marketing or communication. Some practice with AI assistants is recommended.

Included

  • Access to the online space
  • Downloadable materials when available
  • Updates to the course content

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